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Sunday, October 31, 2010
RATINGS RAT RACE: Newsmagazines And 'Smallville' Up While 'School Pride' Slips
CW's Smallville continues to fly high as it approaches the end of its 10-season run. The comic book adaptation (1.2/4 in 18-49, 2.9 million) was up 20% in 18-49 and 12% in total viewers from last week. Its lead-out, Supernatural (1.1/4, 2.5) was flat. The network finished third for the night in 18-49 and tied for No.1 in 18-34. ABC's Primetime: What Would You Do? (1.7/5) led the rise of the newsmagazines this week. With a stronger lead-in, a rerun of It's the Great Pumpkin, Charlie Brown (1.6/6) vs. a No Ordinary Family repeat (0.9/3) last week, the newsmagazine surged 31%. At 10 PM, 20/20 (1.6/5) was up a tenth. ABC finished close second to CBS' dramas at 9 and 10 PM and won the 8 PM hour with Charlie Brown for a Friday season high in 18-49 and total viewers. Like Primetime, NBC's Dateline (1.3/5) from 9-11 PM was also up from last week by 30% but no thanks to its lead-in. New reality series School Pride (0.6/2) continued its slide in Week 3 with a new low, finishing dead last in the 8 PM hour and raking as the lowest-rated program on the night. The show that has been the regular holder of the�Read More »
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