EXCLUSIVE &�UPDATED: Obviously all those scandals affecting the UK version of his The X Factor talent show hasn't scared away advertisers�for the American version which debuts on Fox in Fall 2011. Now I've learned that a Cola War has kicked off. There's a�$50 million to $100 million�auction going on right now between Coke and Pepsi for sponsorship of Cowell's U.S. version of�The X Factor.�Coca-Cola has been a longtime sponsor of Fox's American Idol; it got in on the ground floor�for less than $10 million. That was a bargain based on ratings that were off the charts for the 12-week program, beating network promises by about 10% and capturing 23 million viewers for the closing finale. The soft drink company has one year left on its Idol contract and now�Aerosmith singer and new Idol judge Steven Tyler is its poster boy. It makes sense that Coke would want to jump on The�X Factor bandwagon as well. But even though I hear�Coke is offering more money,�my sources say�Cowell et al think Pepsi�would make a�better fit. 
Because of doubts about the show format, Pepsi passed on a multimillion-dollar sponsorship when�American Idol was still an unknown in the early stages when dealmakers�were trying to have more of the show's expenses underwritten.�Pepsi doesn't want to make that mistake again.�Not to mention that�different sponsors would help The X Factor brand itself ... Read More »Source: http://www.deadline.com/2010/12/cola-war-over-simon-cowells-u-s-x-factor/
Victoria Pratt Victoria Silvstedt Vinessa Shaw Virginie Ledoyen Vitamin C
No comments:
Post a Comment