OSCAR: Melissa Leo Goes Rogue With Her Own Personal Campaign Ads

Apparently she wasn't content to let the Paramount and Relativity marketing machine do all the campaign work. So Best Supporting Actress frontrunner Melissa Leo personally paid for Hollywood trade ads (including on Deadline.com)�Thursday�showing �her super glammed-up�wearing�?Faux (not real) Fur? and a glittery evening gown. The text�simply said ?Consider?� and then below that, ?Melissa Leo?, and in very tiny fine print off to the side�the web address�www.melissaleo.com, a photo credit, and a faux fur credit. There is no reference to her movie, The Fighter, or her critically acclaimed and� gritty real-life character, Alice Ward. Perhaps the point was to show a completely different side of the actress from the blue collar mother and fight manager she portrays in the film, a Supporting Actress role that has already won her the Critics Choice award, a Golden Globe, and a SAG award. It's a trophy haul that has put her in lead position to take the Oscar. So why go rogue now?�I spoke to Leo today moments after she arrived in New Orleans to resume her role in HBO?s Treme. She explained the ads followed months of her frustration at not being able to land magazine covers, even with all the awards and attention for The Fighter. Leo is 50 years old and she attributes the media's lack of interest to�ageism and because of that�and other factors she?s not�considered "box office".�� ?I ... Read More »

Source: http://www.deadline.com/2011/02/oscar-melissa-leo-goes-rogue-with-her-own-personal-campaign-ads/

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