Friday, March 4, 2011

FIRST BOX OFFICE: 'Rango' #1 Heading For $40M; 'Adjustment Bureau' For $23M, 'Beastly' For $8M, 'Take Me Home' For $4M

post thumbnail FRIDAY 5 PM: Sources are giving me this early look at today's North American box office and�the weekend forecasts. Numbers will be refined tonight. More analysis coming. After�weeks of tracking�strongly, Gore Verbinski and Johnny Depp reteaming for Paramount's�Rango appears headed to $11 million�Friday�going to $40 million and probably more. That's�a feat considering it's a non-summer 2D toon and the kiddies aren't even out of school today. True, the pic might have added 15%-20% to its grosses had it been 3D. But that lizard and company are playing like a four-quadrant hit pic. Is ILM going to give DreamWorks a run for�Paramount's toon distribution? Yup. ("Have you checked the DreamWorks Animation stock lately? It's becoming the biggest short in the media business," a rival studio emailed me...). The Adjustment Bureau is looking at $8M today�going to an overperforming $23M this weekend, definitely more than the mid-to-high teens Universal was predicting. The studio acquired the pic from MRC for $62 million.�Hey, Matt Damon running, and running, and running a la Bourne is a tried and true formula.�Tracking seemed to indicate that the film is especially�appealing to an older demographic because of its�distinctive combo as a romance, a thriller, a sci-fi'er and an actioner with Damon and Emily Blunt.�Besides 2840 theaters in North America, the pic is releasing day and date in 21 territories including �Australia, Croatia, Czech Republic, Greece, Korea, Malaysia, New Zealand, Russia, Serbia Montenegro, Singapore, Thailand, Ukraine, Bulgaria, Estonia, Latvia, Philippines, Poland, Spain, Turkey, and the UK. CBS ... Read More »

Source: http://www.deadline.com/2011/03/first-box-office-rango-1-heading-for-40m-adjustment-bureau-for-23m-beastly-for-8m-take-me-home-for-4m/

Pink Piper Perabo Poppy Montgomery Portia de Rossi Rachael Leigh Cook

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